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Research papers

Layout, format and order of questions

Questions may be presented as open-ended, dichotomous or multiple choice. Which Is the best format? This depends very much on the aim of the particular question, for instance whether you are looking for as wide a range of responses as possible, or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995
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Citation

Hamilton, J. (1995a, February 14). Layout, format and order of questions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/layout-format-and-order-of-questions-


Research papers

Psychological analysis of ordinary people and the structure of interviews

"Life-Psycho-Analysis" is psychological analysis of ordinary people in their daily behavior. This is a method which requires to comprehensively understanding from the perspective of why do they act in their shopping behavior as consumers or their...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jun Aburatani
June 15, 1988
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Citation

Aburatani, J. (1988a, June 15). Psychological analysis of ordinary people and the structure of interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-analysis-of-ordinary-people-and-the-structure-of-interviews


Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971
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Citation

Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-validity-and-reliability-of-the-results-of-standardised-interviews


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-german-


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
×

Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-english-french-